Cannabis
We believe in building better industries that value and reflect its consumer needs. This starts with understanding that there is no “one” cannabis consumer, especially not THE ONE stoner stereotype that we’re all familiar with and embracing all current & potential cannabis users across age, gender, and race. We believe that understanding your audience leads to better products, experiences and creates meaningful connections with your customers. We are passionate about this industry because cannabis helps people. It’s as simple as that.
Women are often overlooked purchasing powerhouses
84%
of all purchases are made or influenced by women
and yet
89%
of all ads are created or led by men
Gender equality appeals to everyone
75%
of consumers feel more positively toward companies that demonstrate gender equality in their advertising
We're here to bridge that gap
Women are mostly consuming for therapeutic reasons, but...
70%
of women believe cannabis consumption carries a stigma
66%
of them hide their usage
Women want better
75%
of female consumers say they lack a trusted online resource
and
68%
of female consumers in recreational states want an improved cannabis retail experience
So what do women want?
When it comes to cannabis, they want specific solutions targeted to their needs. They want reliability, transparency, and companies that align with their core beliefs. In short, they want products that are more than just a pretty package.
Are you
canna-curious?
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